What is Custom Publishing?

The delivery of carefully crafted editorial content from a sponsoring company to a well defined target audience. Custom publications provide intrinsically valuable information that moves the perceptions and behaviors of customers and prospects in a desired direction.

Custom Publication Benefits

Corporate America invests more than $45 billion each year to produce more than 118,000 custom publication titles. Average circulation exceeds 26,000. The circulations of publications developed, produced and distributed by High Velocity Communications range from 15,000 to 1,000,000+. More than 30% of the typical marketing budget is now allocated to custom publications.

Why do most Fortune 500 corporations and thousands of other companies choose to produce one or more custom publications and what are the benefits they derive?

The benefits of connecting with customers are many and vary in relation to each sponsor's marketing strategies and communications needs.

>>Learn more about the ways custom publications can help your business.

Metrics

Measuring custom publication performance is critical to ongoing success. HVC firmly believes that custom publication measurement is in your best interests as well as ours.

Before the first publication page is written, quantitative and qualitative research provide a valuable benchmark to assess the attitudes and preferences of your customers and prospects. Setting objectives and strategies based on what you learn during this all-important start-up phase is always productive. Ongoing research measures progress and helps fine-tune your custom publication.

Establishing quantifiable objectives is the key to delivering meaningful metrics. Benchmark readings and then regular comparisons document your progress in the marketplace. Metrics can take on many dimensions that help you document awareness, consideration and preference for your products or services.

>>Learn more about how metrics can be put to good use in your organization.